Being a shitty person and trolling blind dates isn’t a social experiment, and even if it were Henry the Eight did it first when he dressed up as a hobo before meeting Anne of Cleves.
"We decided to do a social experiment to see how long people would put up with us if we pulled a bait-and-switch on them."
Hey, don’t men know that they aren’t allowed to have a preference on the type of woman they are attracted too and want to date? They have zero right to feel annoyed that someone lied to them (at least they think so) and zero right to not waste their time going on a date with someone they are not sexually attracted too and therefore would have no interest in dating because of that.
Now if this was a man doing this to women, this would just be mean and cruel and the woman would have the complete right to tell him he was a disgusting slob and shouldn’t lie about what he looks like to get a date.